Wild Turkey® Rare Breed®

Holiday Wooden Case


Opportunity:
Wild Turkey Rare Breed needed a way to make the brand stand out in the often-cluttered (but critical) holiday season.

Solution:
A beautifully crafted wooden box with the barrel-proof bourbon and two masculine rocks glasses encased within it.

Results:
The Wild Turkey wooden case elevated the brand and promoted the gift-giving occasion of the holidays catching people's eye at the point-of-sale.