Kahlúa

Holiday Gift-Giving


Opportunity:
Enhance product on shelf during busy holiday season.

Solution:
Elevate the traditional gift bag by using luxurious texture and rich colors invoking the brand essence and adding value with a printed gift tag featuring variety of drink recipes.

Results:
Thoughtful, value-added gift-with-purchase extended the brand image and encouraged display at the point-of-sale creating a stand-out product on-shelf.