Dannon

Danimals Cool Trax™


Opportunity:
Ensure Danimals was top of mind among kids and moms during the back-to-school time period.

Solution:
On-pack match and win game gave lucky consumers an 'instant' connection to the brand. Winners received Custom Cool Trax™ sneakers and reflective sneaker stickers.

Results:
Danimals became a must-have item for both moms and kids during the promotional period.