Cost Cutters

Kids Headquarters


Opportunity:
Increased loyalty and competitive differentiation were critical to Cost Cutters' success.

Solution:
A 12-month, turn-key continuity program that rewarded kids with a free high-value, program-branded toy with every full-priced kids haircut.

Results:
The Kids Headquarters program drove repeat traffic and increased loyalty at over 450 salons, and clearly differentiated them in the minds of kids and parents alike.